The Man's Toy

2003 marked the year where the core development team listened to their growing restlessness with the stagnant watch industry, which was restrained by the limits of public aesthetic senses. Sterile timekeeping mechanisms and conventional designs were well received by consumers, but the team knew that watchmaking had not fully explored its limits. They knew that it was the time for a change, a revolution. A revolution of the visual senses, of logical clockwork, of traditions and conventions. Based in Neuchâtel, Switzerland, Azimuth began its journey to unknown universes. Taking on centuries of watchmaking technology, the creative minds behind Azimuth started crafting pieces that defied all reasoning, whilst paying homage to the highest qualities of traditional watchmaking.